B2B integration is the most cost efficient, reliable and safe way for an end-to-end integration, if it takes place in a standardised way. If done properly, it results in significant savings in the total cost of collaboration. However, participants from various industries often find themselves facing the same problem:

“If only I could be sure that technology ABC, and the format XYZ would be accepted throughout my industry. Given that, we would immediately invest in the automatic connection to our business partners. However, we would rather not want to be the first install new software, change our systems and train our people to new processes, if we cannot be guaranteed that our business partners will follow suit.”

PONTON has done pioneering work to solve this chicken-and-egg problem, both on the technology and on the business model and licensing side. PONTON offers an industry-wide business model, which is characterized by two main advantages: 1) low initial investment and 2) business case gets more attractive as more participants join.

The combination of these two factors, together with improved productivity, reduced risk of miscommunication and smooth information exchange. This way, a short-term joint ROI can be achieved for an industry consortium.